Why is Mayor Nickels (Really) Going After McGinn?

By Erica C. Barnett, Tuesday, August 11, 2009 at 2:26 PM
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Mike McGinn

Mike McGinn

Mayor Greg Nickels has been relentlessly attacking challenger Mike McGinn for his statements about the proposed $4.2 billion waterfront tunnel, issuing not one but two press releases to “clear up the distortions and half truths about [McGinn’s] position on the Alaskan Way Viaduct.”

The substance of the mayor’s attacks is that McGinn isn’t actually for lower taxes, because his replacement scheme—the surface/transit option, which would replace the viaduct with transit and improvements to streets—would still require $930 million in city funding (for things like the seawall, utility relocation, and upgrades to Mercer Street), and could result in the city losing $2.2 billion in money from the state legislature, which does not support the surface/transit option.

“The reality is that Seattle taxpayers would be saddled with billions more in taxes to pay for his risky scheme, which would force tens of thousands of cars onto city streets and I-5, creating gridlock,” Nickels’ statement claims.

McGinn was quick to respond to the broadside, saying Nickels’ claim that the city’s part of the surface/transit option would cost $930 million was “simply false. The cheaper option he rejected would cost Seattle much less.”

In an interview, McGinn added that the city hasn’t come up with a plan to pay for the $930 million share Nickels says it will pay for, and the voters haven’t had a say on Nickels’ tunnel. “If you pick the most expensive option, it’s going to cost the most,” McGinn says.

And McGinn pointed out that Nickels clearly stated his support for the surface/transit option back in 2007, after voters said they didn’t want a new viaduct or a tunnel. McGinn’s release quotes Nickels: “[The voters] have sent a very clear message — whether it is above ground or below, they don’t want to build another freeway on our waterfront. … [I] have heard the voters.”

But it didn’t end there. This morning, Nickels counterpunched, charging McGinn with “deliberately misleading the voters” about how much the surface/transit option will cost. Nickels’ response also included a new estimate for the surface/transit option: $3.5 billion.

“McGinn favors tearing up the current agreement with the state even though doing so will likely cost Seattle billions in Viaduct replacement funding,” Nickels’ latest statement said.

Nickels spokesman Sandeep Kaushik [who helped co-found PubliCola last January] acknowledges that Nickels used to support surface/transit, but said that changed when he realized the state wouldn’t pay for it. “[Nickels] went through a long and involved process of negotiation with the state and the county to come up with a compromise solution,” Kaushik says. “If Mike McGinn tears up that deal and says, ‘Okay, we’re going to do the surface transit option anyway’ … the state is not going to pay for it.”

McGinn’s response: “I really don’t think elected officials should threaten the public when they don’t get their way. They’re saying that they don’t care what the voters said,” when they rejected the tunnel in 2007.

Leaving the specifics of the debate aside, this morning’s battle of press releases raises an question about Team Nickels’ campaign strategy. The first rule of politics is “Don’t mention your opponent.” So why would Nickels devote so much time (and ink) to blasting McGinn by name?

Kaushik says defeating McGinn’s anti-tax message could peel off support from McGinn among anti-tax conservatives and Republicans. (For example, in a recent SurveyUSA poll, 14 percent of self-identified Republicans and 19 percent of conservatives supported McGinn, compared to nine and 13 percent, respectively, for Nickels.)

That doesn’t wash with me, for a couple of reasons. First, Republicans and conservatives make up a tiny portion of the Seattle electorate—12 percent and 14 percent, respectively, according to the aforementioned poll. Second, Nickels is working hard to brand himself as “the progressive candidate” in the race (see any of his ads), so he isn’t seeking support from Republicans anyway.

Another couple of possibilities, both intriguing. First, Nickels may be hitting McGinn now in preparation for a big hit on the other frontrunning challenger, Joe Mallahan, later this week; rumor is that Nickels is planning to roll out a barrage of anti-Mallahan TV ads right before the August 18 primary. The more Nickels can drive both challengers’ numbers down, the better he’ll be positioned to run against either of them in the general. The mayor’s latest tracking polls reportedly show McGinn within striking distance (a couple of points) of Nickels, making it conceivable that both challengers—and not Nickels—could go through.

The second possibility is that Nickels is intentionally driving up McGinn’s name recognition, so that McGinn, not Mallahan, makes it through the primary. According to this theory, Nickels would prefer to run against bike-riding Sierra Club leader McGinn who they can paint as fringe goof ball, and probably more on point— because McGinn won’t be able to raise as much money as Mallahan (who’s already poured more than $200,000 into his own campaign).

  • Observing
    23 - Spot on. A street option is a disasterous idea - which is why neither McGinn nor O'Brien ever talks about what they're for, only what they're against. I couldn't find a single reference on his website to what McGinn wants instead of a tunnel. It's incredibly disingenuous, and Publicola is indeed asleep at the wheel for not providing more in-depth analysis.

    Seattle deserves better on all fronts.
  • trey
    I prefer to judge candidates on what they have actually done - see mallahan's tmobile record - rather than what they say - see semac rating.
  • Tizz
    @25: once again, check the SEAMEC ratings.

    A mayor is not a community activist or grassroots organizer. A mayor is the chief city executive.

    That said, I kinda want McGinn to make it through because elections should be about the kind of city we want Seattle to be and people need to get the message LOUD AND CLEAR that despite Seattle's reputation for being all hipster and green, Seattle is actually not at heart a yuppie bedroom community.

    I don't shop at Whole Foods. I don't buy organic. I drive a car. I don't own a bike. I recycle and I compost. And I want to live in a city that works well, a city where people from a lot of different backgrounds are able to come together and address our challenges together. McGinn doesn't represent that perspective at all.
  • trey
    You don't get to be executive of the year by challenging corporate status quo #21. Which is why Mallahan remained shamefully silent on the anti gay anti worker policies of T-Mobile.

    Just what we need in a mayor - someone who doesn't stand up for what's right and has no clue what he's talking about -
  • Ian
    Erica has it exactly right here
  • Ignoring the Obvious Reason
    ECB ignores the obvious reason Nickels is fighting back... McGinn and O'Brien are full of shit on this tunnel issue and more than a few people are sick of the distortion just on principle.

    McGinn and O'Brien cynically imply they are for keeping the status quo by never including in their shameful push polls (which the SEEC/PDC should investigate as advertising without the required "paid for" language) and misleading advertisements that they favor the "street option".

    If you have any doubt the average viaduct fan thinks McGinn and O'Brien are for keeping the viaduct, you need to get outside your circle more often and talk to 60+ 3/4 or 4/4 voters in NW or SW Seattle

    I have been watching Seattle politics a long time and this is the most cynical, fact-free campaign tactic I have seen in a long time.

    If there are any "journalists" reading this, you need to look no farther as to why your business is going down the tubes. This cries out for some factual analysis, and you are all asleep at the switch.

    McGinn and O'Brien get a free pass here and PubliCola misses its best opportunity to be seen as more than a hobbyist blog (Greg, are you listening?).

    Dom over at the Slog at least has enough journalistic integrity to challenge McGinn (though he gives a pass to O'Brien).
  • Dan
    Should the caption be "Mike Bikes - not enough?"
  • Corrective Action
    @19

    I'm a former T-Mobile employee and you don't know what you're talking about. In early 2008 when Joe was VP of Corps Strategy & Analysis he received the CEOs Executive of the Year Award. See Jim Brunner's article on the Seattle Times for more info.
  • Andrew
    @19
    Yeah tons of pain-in-the-ass to work with folks get to be VPs and then don't get fired when they suck.

    Oh wait...
  • WHAT?
    @15 Mallahan has NOT been effective at T Mobile. I know because I work there.

    He was moved from his position as VP of Strategic Planning and into customer service due to some terrible decisions he has made, including being just all-around a pain-in-the-ass to work with.
  • Corrective Action
    @17

    CJ wants to ignore Mallahan's GLBT support and help Nickels by making inflammatory statements about Joe's work at T-Mobile. Weak.
  • Cj
    @15 - yeah its even harder to institute change in a large organization when you don't even try!! And Seattle is an even bigger organization. He's doomed.
  • Andrew
    @15
    He's a lot better qualified than McGinn.
  • Tizz
    @ 14 Mallahan just received the highest rating of any mayoral candidate from SEAMEC, the LGBT candidate rating organization, so trying to pin T-Mobile on him won't work.

    If you've ever worked for an organization, large or small, you know how difficult it is to institute systemic change. Mallahan has helped to turn T-Mobile around from a business stand point. He's been an effective manager of people and projects. He'll be a great mayor for Seattle.
  • Jim Pleasant
    Vote McGinn for the Primary if you want Nickels out of office in the general. Mallahan has blown all of his money already on TV and is vulnerable because he is an executive at a company with a very bad rating on LGBT issues and a blatant anti-union culture.

    He still works for T-Mobile and if he really was an effective change-agent manager, and a good guy he would have already been working to change the climate at T-Mobile.
  • Andrew
    @11 Nickels will make it through one way or another. Undecideds are going to break for Nickels in way larger numbers than they are going to break for McGinn!

    those who haven't been paying attention enough to know who to vote for aren't going to vote for the candidate that only those who are paying attention have heard of...

    Give me a break!
  • Trevor
    Vote hopes not fears in the primary. Otherwise too many possible scenarios result in unwanted electoral blowback.
  • abc
    The dilemma is whether to vote for Mallahan for a victory over Nickels in the primary or McGinn to knock him out. Of course, the polls and CT could be wrong.
  • Mikos
    I like the "second possiblity" if indeed Nickels realizes that anybody he bad mouths will RISE in the polls. The rason Mallahan has is up in the polls is because he bought broadcast TV and a little name recognition with it. I agree, McGinn is not up to running the city. I have no idea if Mallahan is but I'm thinking we're going to find out.
  • Sandeep's quote makes it pretty clear that Nickels cares less about what's best for Seattle's waterfront than he does for financial accountability. Frankly I'd rather pay for a nice meal than eat rotten meat just because someone else is picking up the tab.
  • fredster
    If Nickels thinks he can manipulate the numbers via advertising to pick his opponent in the general he is in alot of trouble or delusional. You've got to wonder if Nickels going negative will hurt him in the end more than either of the two M's. How effective of a sustained and repeated message can he run at this stage of the game and on two different opponents; and while those listening hear that the negativety is coming from the same source?
  • Trevor
    I dunno. How confident is Nickels he's gonna survive the primary?
  • abc
    What #4 said. Any incumbent not running on his own record in the primary is in deep doo-doo.

    Nickels will come out with ads knocking Lippman next.

    Maybe he'll call Crystal Woods unqualified.

    As for the tunnel - Sims is gone. Gregoire is wearing a path to DC. Nickels will be gone soon.

    They all made the deal to get it off the table and now they will all be off the table.
  • @4 nailed it. This entire primary has been about who would emerge as the viable challenger to Nickels, and McGinn and Mallahan have emerged from the pack as not only viable, but possibly "Schell-ing" Nickels right out of the general. Interesting to note that McGinn has emerged while being outspent by Nickels nearly 10-1; guess that's what happens when you're right on the big issues and know how to empower people.
  • Seems odd to speculate he's attacking McGinn in order for McGinn to do better. Maybe Nickels is worried about pulling a Paul Schell and losing the primary entirely -- seems to fit the evidence better.
  • Rob
    If Nickels is trying to line up a battle with McGinn, he better be careful what he wishes for. Go, McGinn!
  • J.R.
    Here's a news flash, Publicola Kids: Mayor Nickels is fighting for his life. Why wouldn't he go on the offensive against the candidates that could potentially beat him (Mallahan, maybe McGinn) in hopes of drawing a Drago or a Donaldson in the final?
  • Andrew
    McGinn is not qualified to be mayor. He sounds naive every time he speaks, and it'd be an embarassment to have such a bumbler as mayor.
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